Media Buyer (Mobile Ads/Digital Media)

Company: Latitude, Inc.
Location: Fort Myers Beach
Posted on: January 19, 2023

Job Description:

Media Buyer responsibilities include:Developing effective media buying strategiesNegotiating ad space and time slots with various media outletsParticipating in media planning to identify target audiences and craft effective campaignsJob briefWe are looking for a Media Buyer to negotiate and buy advertising inventory for clients. You will ensure that ads reach target audiences through high-quality channels at the lowest possible prices.In this role, you should be an effective negotiator, critical thinker and able to establish trust and build rapport with clients and media professionals. If you're knowledgeable about current media channels and advertising options, we'd like to meet you.Your goal will be to optimize ad exposure and outdo competition while staying within budgets.ResponsibilitiesHelp identify target audiences and plan media campaignsCompare and negotiate rates, ad space and airtimeOptimize plans and budgets according to the best media mixPrepare schedules and adjust when neededExperiment with new platforms and channelsEnsure ads are creative and displayed appropriatelyMonitor costs and return on investment (ROI)Report to clients and build long-term relationshipsRequirements and skillsProven experience as Media Buyer or similar role; experience in digital media is preferredFamiliarity with media-buying, planning and researchInterest in following advertising and media trendsWorking knowledge of media analytics software (e.g. comScore)Excellent communication and negotiation skillsOrganizational and multitasking abilitiesAttention to detailCritical thinking skillsBSc/BA in Marketing, Advertising or related field

Keywords: Latitude, Inc., Cape Coral , Media Buyer (Mobile Ads/Digital Media), Other , Fort Myers Beach, Florida